Gusto Case Study Profiles Anytime Fitness Franchise Owner & BKE Client

Our friends at Gusto payroll software recently published an excellent case study on Greg Martin – an Anytime Fitness franchise owner and BookKeeping Express (BKE) client.

Greg’s story can serve as encouragement for anyone who is considering opening their own franchise or business. He left the Air Force last summer after a decades-long career and needed to figure out his next move. While he knew he had to be self-reliant, he also wanted to make sure whatever he did next had a positive impact on people’s life. So Greg took advantage of Anytime Fitness’s franchising opportunities and opened his first location in Spokane, Washington. He plans on opening three additional locations in the near future.

Greg hired BKE early on to handle his accounting and bookkeeping and to help him prepare for expansion. Our team of expert bookkeepers handle his day-to-day financial record keeping and keep him updated regularly through reports that highlight his business’s performance.

If you’re an aspiring business owner, Greg advises forging a strong, collaborative relationship with your accountant and bookkeeper. Doing so will help you have a solid understanding of your business’s finances at all times.

You can download the Gusto case study on Greg at

And you can learn more about BKE's time-saving business solutions for Anytime Fitness gym owners at