Advice is always plentiful, not matter what you do in life. But advice for your quick service restaurant that is useful and can move your business forward is not usually abundant.
When it comes to your quick service restaurant, you want quick advice to make a difference. Here are five things you can do today to see a difference in your profits:
1. Listen to your customers
Obviously, customer complaints are a big deal, but customers often offer commentary that could lead you to improvements. If you hear the same suggestion again and again, it might be time to listen. Whether it’s a new menu item or a suggestion for the seating, when more than one customer mentions something, you should take notice. This also means you should encourage your customers to give you feedback, both positive and negative. Customers talk to your staff, so make sure you have a regular process to collect that feedback. You don’t want someone forgetting a million-dollar idea because you didn’t give them a way to share it.
2. Encourage your staff to make personal connections
One of the easiest ways to build customer loyalty is by creating personal connections. Nothing makes someone feel quite as valued as when your staff remembers their order or when you greet them by name. Your staff should be hired with customer service traits in mind, and trained to interact and be engaged with your customers.
3. Be willing to change fast
The margins in hospitality are razor thin. If you’re doing something that’s not working, don’t let it drag the business down. That can be anything from wasting food to incorrect pricing on your menu. Don’t wait until the end of the financial year to look at your numbers. Work with your bookkeeper to understand any problems immediately and tackle them on the spot.
4. Use social media the way it was intended
Definitely use social media to engage with customers (and potential customers), but do it right. Posting the same thing on Twitter, Facebook and Instagram is not the answer. While it’s great to put promotions and content on Facebook, you probably want to have a conversation on Twitter. And Instagram is where you put your gorgeous food photography. The goal of each channel is to connect with and engage your customers.
5. Make sure your bookkeeping speeds you up instead of slows you down
Find a bookkeeper who’s clear on your expectations. If you only want to discuss the numbers when the restaurant is closed, be sure they understand that. If you want weekly or even daily updates, make that clear. You shouldn’t have to stop what you’re doing to deal with the finances, it should work seamlessly with your schedule.
Don’t be afraid to make changes in your business. Little changes can lead to a big difference in profit. If you’re looking for a bookkeeper that understands quick service restaurants, get a free consultation today. We can help you keep your business humming.