disruption

The True Story of a Disrupted Industry, Talent Retained, and Beer Pong

In this fantastic Fast Company article, Dayna Steele interviewed BookKeeping Express CEO Keith Mueller to learn his secret sauce for managing a growing company that is disrupting a traditional industry in a big way.

You likely do not often think of bookkeeping and beer pong in the same thought.

That is, unless you are thinking about Keith Mueller, the new CEO of BookKeeping Express. Mueller is credited with creating a vibrant culture that attracts and retains bright, young talent in a stereotypically conservative (dare I say boring) industry and market.

Mueller’s methods sound more like he is running a tech startup in Silicon Valley than a bookkeeping organization in the bastion of a traditional “we always do it this way” industry and work environment of Washington D.C. The BKE CEO offered these thoughts on what he is doing and why: